Tuesday, 15 June 2010

My Work Experience

As part of Catch 22, they offer us the opportunity to gain a one month internship placement based at one of their industry partners. I think this is a fantastic opportunity, as they have so many partners to choose from.

Their industry partners range from Trinity Mirror, which publishes many of the national 'Red Top' papers (including The Mirror, and The People), to William Reed's B2B media company, which publishes anything from The Grocer, to Meat Trades Journal.

The two partners that I am particularly interested in working for are Condé Nast and the National Magazine Company (NatMag), both very similar publishing houses.

Photobucket

Condé Nast are best known for their fashion and lifestyle publications. Their flagship magazines are Vogue, Glamour, GQ and Tatler. It had an average total circulation of over 13 million issues a month, and an estimated readership five times larger than that.

Its biggest competitors in the business are NatMag. Vogues publisher, Stephen Quinn recently got into some trouble with the Audit Bureau of Circulations, after his strong criticisms of Harper's Bazaar.

NatMag is a British magazine publishing company, based in London. They currently publish 20 magazines, reaching 14.9 million adults every year. Their most popular publications are Cosmopolitan, Esquire, Company and the Harper's Bazaar.

Photobucket

I was recently told that I have been put forward to work on the Harper's Bazaar, which is really exciting. Fashion is something that I would love to get into, and I think I would be ideal for the job.

I am always keeping myself up-to-date with the current trends, and I think I have a strong sense of what looks good, and what doesn't. I regularly read fashion related magazine, and am always about, checking out the looks people are rocking.

I like the variety of things that the Harper's Bazaar looks at, as it doesn't just focus on clothes. The only flaw being the target audience of the magazine, as it is aimed at mature, upper-class females, so I may find it quite difficult to relate to them.

I think this is why I am also very interested in some of NatMag's other publications, Company and Cosmopolitan in particular, they are targeted at a much wider audience, and cover a much wider variety of topics.

Photobucket

In an ideal world, I think I would probably choose Vogue and Company as the magazines I would most like to work at for my internship. But time will tell.

No comments:

Post a Comment